you maybe jumping a bit ahead of my thinking Phil...I am not saying creature comforts should be dismissed at all...but IMO..if I were to invest good money in a truck....I'd want to maximize it load potential first and foremost...and try to balance out what I personally need... but in the end it all comes down to the individual does it not?....
Yes. Absolutely. It comes down to the individual.
Our thinking was a little different when we built our truck. We did not think about maximizing load potential. We thought about maximizing revenue. The two are not the same. Nor are the circumstances the same when carriers make changes or when you change carriers.
At the time we spec'ed our truck, we were a FedEx Custom Critical White Glove Services team, qualified to haul the full range of White Glove freight. That included TVAL freight which was very lucarative at the time. We had three years in with the company and knew for a fact that a CR-unit could do as well or better than a DR-unit. That enabled us to build a truck long on creature comforts (132-inch sleeper) and short on the box (16 feet), and to quickly pay the truck off.
Years later, policy changes at that carrier reduced our revenue and opportunities such that a move to Landstar Express America was in our best interests. That happened at the end of June, 2011, neatly dividing the year in half. While it turned out that we grossed more revenue at Landstar, there have been many times that Diane and I wished we had a larger truck body.
That is partly because FedEx Custom Critical never offered us a load that could not fit on our truck. You don't miss what you don't see. At Landstar, agents often call before they look at our truck specs. Some prefer to call and ask us if we can haul say six 48x48 skids (we can't) than to look it up on their computer.
With a 12,000 lbs. payload, weight is seldom the issue. The diminsion that hurts us now is the same one that helped us at FedEx. That is the eight inches of interior box width we give up to the insulation that makes our truck body a reefer body. It makes our box too narrow to place two 48x48 skids side by side.
It is an ongoing conversation in our truck. Do we drop the reefer and reefer body to get a dry box that can haul 48x48 skids side by side? Or do we keep the reefer and the money it makes?
Landstar does not have the reefer freight that FedEx Custom Critical had, but it does have some. Every time we get to thinking seriously about putting a dry box on the truck, a nice reefer load comes along (including the highest paying load we have ever done in eight years of expediting), that gets us thinking the reefer should stay.
P.S. If you are thinking about buying a reefer to run at Landstar Express America, I advise against it. You will not make enough money with reefer freight to pay for a brand new reefer and reefer body. It is different for us because our reefer and reefer body (and the whole truck) paid for themselves long ago.