Most of the time it does.
Influencers and especially politicians lie all the time, with no consequences whatsoever.
No better example of this than Adam Schiff and his defamation of Trump that went on for three years about the now-debunked Trump-Russia collusion hoax. What consequences will be imposed on him for his lies? And this doesn't include the scores of broadcasters and commentators that promoted the same false narrative. When will these scores of broadcasters and influencers be sued by Trump for defamation, libel and slander?
"On it went, a parade of former Obama officials who declared under oath they’d seen no evidence of collusion or conspiracy—Susan Rice, Ben Rhodes, Samantha Power. Interviews with Trump campaign or Administration officials also yielded no collusion evidence. Mr. Schiff had access to these transcripts even as he claimed he had “ample” proof of collusion and wrote his false report."
Newly Released Documents Prove Adam Schiff Lied About Trump-Russia Collusion
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