It was mostly the billion dollar campaign with a compliant lamestream media that pretty much won him the election. A couple of other things helped: 1, Obama' s campaign was able early on to spend huge amounts of money, particularly in battle ground states to paint Romney as a rich, out of touch, uncaring person, who also hates old people and puppies. Looking at some of the posts on here,some lapped it and bought it hook line and sinker. Romney, after the primary, was restricted from spending money to run ads to counter that. 2) The dems and the liberal media demagogued the 47% comment to death and basically took it out of context from what he was saying. It also played into the narrative that Obama cares more about people. In addition to that was the Obama presidency's increase in food stamps,social security disability recipients, amnesty for illegal aliens by Executive action and other things. The choice was those things or Romney's promise of more jobs for people. They chose Santa over the Grinch.
The Phrase That Lost Romney the Election | RealClearPolitics
Your argument is almost word for word what Rove had to say, but he was wrong. It wasn't Obama's advantage that cost Romney, it was Romney. I didn't see a single Obama ad [don't have a tv] so my assessment of Romney [and all candidates] is from all over the net, and I found only one thing to admire about him: he is a great husband and father.
He's not a great candidate for president, though, and there was a LOT more than the one '47%' [which was absolutely not taken out of context - even he didn't claim that] comment that showed his character. His promise for more jobs would have been funny, if it weren't so hypocritical. Same for his fuss over Obama's "you didn't build that" remark, as Romney made exactly the same point to the athletes at the Olympics he 'saved' [with a bunch of government money, natch.]
Romney knows how to command - it's what he's always done. But he doesn't know how to lead, or to craft agreement between opposing sides, or to handle opposition, either. Watch a vid of him dealing with a heckler, or someone whose questions put him on the defensive - he is over his head when he can't order them to shut up.
In international diplomacy, that aint gonna work.
In national affairs, why do you suppose that more people needed food stamps? That's what lost the election for Romney, right there: vulture capitalism.