This was actually the original stated plan. While campaigning for Mitt Romney Pappa John said that if Obamacare stayed in effect he would need to raise his prices by 20 cents per order. He was among other Republican business owners who made public statements against Obamacare to boost support for Romney.
Wow: 20 cents per order!!! No wonder he decided to cut his workers' hours - that 20 cents added to what's essentially a luxury item could be a deal breaker for a large number of customers, I bet. Or, he could just put one slice of pepperoni less on his pies instead - anyone remember how much the airlines saved by putting just one olive less on their salads? I forget the exact amount, but it was waaay high, multiplied by hundreds of thousands of olives, and they didn't get a single complaint over being chintzy with the olives, either. Win/win solution.
No, he chooses to penalize those who work for him instead, to make a political [not economic] point. Like the Chamber of Commerce folks who won't hire anyone because it might undermine their efforts to make Obama look bad, it's all about putting a political agenda ahead of the business.
Stupid, stupid people!