... Linda's example of 2.50 for the first load and 1.20 for the next may well work for a dry van truck. It is does not work for reefers all that well. Too many loads at 1.20 would kill us.
Again, what is the rate to run the load? At 1.20 per, including FSC etc, is lower than what many vans are paid. Not good.
What about fleet owners? A single truck operation is a lot better able to absorb a few lower paying loads when it meets their business needs. But FDC has encouraged us to bring on more trucks... I can tell you that after the split, we absolutely can not stay in business at $1.20 per mile much less put aside enough to eventually replace equipment. Lowering rates WILL result in less maintained, older trucks; which lead to less experienced drivers willing (due to business ignorance) to drive for lower rates.
It seems to me that FDC wants to expand their business via lower rates & yet maintain the image that has gotten them the higher end clients. Both customers have levels of expectation...
1) price over service, price over safety, price over experience
2) service balanced with price, but an emphasis on service, experience, safety
I see no way these two models can co-exist long term.
(someone told me they would give me a penny for my thoughts, so I gave them my 2 cents worth... now we are trying to figure out what to do with the other penny.)