This is a question not about the economy or the industry. It is a question about the personal experience (emotional, mental) of buying fuel at today's prices.
Compared to a year or two ago, when fuel was less expensive, how does it feel to buy fuel today? When you return the nozzle to the pump or get your receipt at the fuel desk and look at the numbers, what thoughts run through your mind? What feelings register in your body?
The other day, I was at the bank and drew out some cash. The teller counted five crisp $100 bills onto the counter. I pointed to the money, told her we drive a truck for a living, and said this is one trip to the fuel pump. She was shocked.
So am I. A fuel stop did not used to be an emotional event. It is now. I feel sad when I buy fuel now, and I worry about things I did not worry about before. I'm getting sick of leaving a pile of hundreds behind every time I fill the tanks but do not see that changing any time soon.
(Pile of hundreds is a figure of speech, fuel card is actually used.)
Compared to a year or two ago, when fuel was less expensive, how does it feel to buy fuel today? When you return the nozzle to the pump or get your receipt at the fuel desk and look at the numbers, what thoughts run through your mind? What feelings register in your body?
The other day, I was at the bank and drew out some cash. The teller counted five crisp $100 bills onto the counter. I pointed to the money, told her we drive a truck for a living, and said this is one trip to the fuel pump. She was shocked.
So am I. A fuel stop did not used to be an emotional event. It is now. I feel sad when I buy fuel now, and I worry about things I did not worry about before. I'm getting sick of leaving a pile of hundreds behind every time I fill the tanks but do not see that changing any time soon.
(Pile of hundreds is a figure of speech, fuel card is actually used.)