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Buying money, buying time: Survival strategies for cash-strapped owner-operators

By Max Heine - OverdriveOnline.com
Posted Jun 9th 2020 12:04PM

As the economy takes small steps to reopen, what are the biggest issues facing owner-operators and small fleets? As Overdrive posed that question in May reader polling about coronavirus topics, two related responses stood out: freight pricing and cash flow.

Many respondents’ comments blamed brokers for exploiting the freight market’s skewed supply and demand, often citing rates too low to turn a profit on a haul. Many small fleets saw their livelihood evaporate when one or more key customers suddenly closed.

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OverdriveOnline.com