Dollars & Sense
Workshops at Expediter Experience
"The response has been phenomenal," says Micki McIntyre, Director of New Business Development for On Time Media and the coordinator of the Expediter Workshops.
"We've been presenting these free-to-the-public-events for three years now and we've been gratified with the turnout we've experienced during that time."
She comments on the upcoming Mid America Trucking Show and the Workshops that will be a major attraction at the Expediter Experience:
"We have a great lineup of speakers for the two days of the Workshops."
"The Workshops at the Experience are unique because the speakers are at the Experience location after their sessions through the rest of the day and are available to answer questions."
She continues, "The venue for the Workshops this year will be in the closed setting of a distraction-free conference room. It will be easier to hear and ask questions. And, the room is convenient to the Expediter Experience area."
McIntyre tells the story of one attendee:
"There was a lady whom I met at the Knoxville event this year. She happened to have a Dodge 2500 that was outfitted with a fifth wheel to pull a gooseneck trailer. She wanted to keep that truck running and was looking into obtaining her own authority, etc."
"As I was talking to her, it dawned on me that she represents the type of people who attend the Workshops - serious, professionally-minded folks who are looking for answers about the business. Of course, her equipment was more suited to hot-shot work than expedited, but still, she is the type of individual that expedited carriers are looking for."
McIntyre says that the Workshop attendees are invariably a serious group of individuals - husbands and wives, single men and women - leased owner-operators who are thinking about becoming fleet owners as well as people who are considering the business for the first time.
"Our audiences are composed of good, astute people who ask intelligent questions. I'm pleased that we can attract that level of attendees."
"They come in knowing that they are interested in the expedite business and they come in to learn. We have fun with them too, because I tell them at the outset, there will be no charge for this, there will be no invoice sent to your home. People are astounded by that - all the information from professionals in the industry - and it's free!"
The speakers
"Our speakers have many collective years of experience that is so beneficial to the attendees. When these speakers are delivering their information, it "primes" the attendees and gives them ideas for questions."
She says, "The workshops were designed to get factual information to interested people - prospective owner-operators. We chose the speaker lineup based on people's ability to deliver that information.
"We want the attendees who register and who take the time and effort to attend to walk away with more knowledge about the industry than they came in with. We want them to use that information to either get in the business or stay away from it.
It's their decision. We want to make sure it's factual and delivered in a way that is understandable and not boring - we want the audience to have fun with this."
"The Workshops are not just for prospective expediters. At our most recent event in Knoxville, I would say that one-third of our audience were people already in the business and looking for new business strategies."
She adds, "We take surveys after each Workshop and hands down, from attendees to the sponsoring companies and all, they find the Workshops to be a valuable tool and they want them to continue."
Expediter Workshops
There will be presentations of the very popular, multi-media Expediter Workshops on Thursday, March 22 and Friday, March 23.
Presented in a friendly, informal setting, these free seminars are a premier source of information about the expedited trucking opportunity presented by industry experts.
Mickey McIntyre provides the quotes about each speaker.
2006 "Expediter Experience" Workshops Schedule
Room W10 - West Wing
Thursday, March 22. 2007
2:00pm
"What is Expediting? Expedite Trucking Essentials."
John Mueller
Director of Safety
Premium Transportation Logistics, LLC
"John Mueller has an excellent delivery. The man has worked in so many areas and facets of trucking, that he really is a font of information. He is among the elite of the industry."
3:00pm
"The Road Map to Buying & Financing Your Truck"
John Lalonde
Expedite Truck Specialist
Fyda Freightliner
Columbus, OH
"John LaLonde is an excellent speaker - he knows his product from A-Z and he delivers his information in a very non-commercial way. He explains why the axle needs to be spec'd to certain weight and he explains why a certain horsepower engine is required in certain circumstances."
Friday, March 24, 2007
1:00pm
"Your Expedite Career Path"
Kyle Ochs
General Manager
Expedite Solutions, LLC
Indianapolis, IN
"Kyle Ochs is a very astute businessperson and he relates well to the audience. He provides a real service to the industry in hooking up drivers with owner-operators and fleet owners. He is instrumental in getting people started in expedite by providing training and trucks."
2:00pm
"Trends in Purchasing Your Expedite Trucks"
Jon Mosier
Expedite Truck Specialist
Freightliner of Knoxville
Knoxville, TN
"Jon Mosier speaks on a one-on-one level to his audience and he knows his topic. His recommendations are strong, based upon his years of professional experience. His presentations are always a hit."
3:00pm
"Expedite Trucks and a Behind-the-Scene Look at Maintenance"
Heath Wood
General Manager
Middle Georgia Freightliner-Isuzu
"Heath Wood is the most remarkable speaker on truck maintenance who I have ever listened to. Every time he gives a delivery, I learn something new. He brings up things that people just don't think about. He's very laid back and his presentation is like he's talking to is next-door neighbor. He's always open to questions."
Remember, the Expediter Workshops at the Expediter Experience are free, but pre-registration is preferred.
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Learn more about ExpediterExperience.com.