It's a Team's Life

Seeing Red

By Bob & Linda Caffee
Posted Jul 13th 2011 5:17PM

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I am seeing RED when I look in the door mirrors.   We have the new red signs on our truck and it has taken some getting used to.


The new red FedEx logos are huge and take up most of the box area.   We will not have to worry about losing our truck in a parking lot.   All of FedEx will be getting a facelift and I am anxious to see the new signs on a 52' 12" trailer.


I especially like the looks of the signs on the swing doors of our cargo box.   I think these really catch the eye and the red pops out at you.  I like that the hidden arrow points upwards on the swing doors.  We have the new signs on the doors of the truck and these are positioned a little different than they have been in the past.   The FedEx Custom Critical signs are much lower on the door with the fedex.com positioned in the middle.


The new colors will align the different division of FedEx with the orange Ex meaning the package is small such as an envelope, the green Ex meaning the package size will be a box, and the red Ex meaning there is probably a pallet involved.  


We have heard all kinds of speculation on why the Custom Critical’s colors were changed from blue to red.   None of the speculations seem to any more true than the color changed from blue to red.   Our settlement sheets are the same, which is what I want to see.   If the settlement sheet had changed to red I might be concerned.  


I think the truck will stand out in a crowd and we will continue to deliver the purple promise.


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Bob & Linda Caffee

Leased to: FedEx Custom Critical 


TeamCaffee


Saint Louis MO

Expediters 6 years been out here on the road 11 years

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