We are our own worst enemies!
In the early 60's the U.S. had an extremely fuel efficient V-8 (265 C.I.D.), a sweet little in-line 4cyl in the Chevy Nova and a horizontally-opposed air-cooled 4 cyl engine to boot (Corvair)!
All very fuel efficient engines. Vietnam was gearing up and all factories were running 3 shifts. Americans had plenty of money to spend. Greedy as we are, we cried for MOPAR, Hemi's, 409's, 426's 427's etc. Big and faster was the order of the day.
The Covair air-cooled 4 cylinder got sold to Mexico. They got millions of them running around down there. The in-line 4 cylinder and that 265 C.I.D. went to a couple others who are south of the boarder. Yep, all those fuel efficient marvels were replaced by gas guzzling iron. Who cared; everybody was making money hand over fist.
But wait a minute! Along comes the first oil embargo, gas lines and fuel rationing. The Big Three get caught with their drawing boards void of anything that even resembled a fuel efficient vehicle. Working from a deficit position GM slaps together a VEGA. You know, the car that rusted on the showroom floor. Hmmmm. Great technology. Duh! Ford and Chrysler faired no better either. I will give Lee credit for trying to wake up Chrysler's executives (They took pay cuts across the board). And the K Car platform was a utilitarian design that was a step in the right direction (Was same chassis for the sedan and the minivan). Toyota does the same thing with the Camry and Sienna Van.
Are things getting better? From an engineering standpoint I would say they are improving. From an attitude perspective things remain status quo. The folks at the BIG Three still are quite removed from the concerns (Reasonable concerns) voiced by the consumer.
For example, I wanted to carry the new two-stage fuel filter system for my new 2006 Duramax Diesel in the van. Just in case I got a run to Laredo and nobody down there had one in stock. 30 days ago I asked the dealership to make sure they had one in stock for my regular maintenance and an extra one that I could purchase for a back up. I was in today for an oil change and they still don't have one available. I called around throughout the GM organization and nobody has this filter kit. I asked the service manager how GM can sell me a $30,000 van and not provide basic maintenance replacement parts? His reply, "I wish I had an answer for you."
OK, so what I am supposed to do if I don't have one available before I roll the next 6,000 miles and hit the GM maintenance guidelines for a replacement. That's right! I have to park the van and wait on GM to provide me with a filter.
Oh, by the way. I called Racor who makes the filters for this kit and they have plenty of those components in stock, but I can't buy them because GM has proprietary rights. That's cool, because I am all about a FREE MARKET ECONOMY, but I would certainly appreciate GM getting off of its backside and lending me a hand.
Over the years, this has been my repeated experience with the Big Three. That being, "We are so big that we can do what we want to do." What's it going to take to change that mindset. Shutting down more plants, idling workers and losing marketshare.
Hey, I bought your van. I am doing my part. Now please do your part!