How does your company reward you with doing short loads?
Knowing that my company offered me the load with the chance to service the customer and add to the company's bottom line is reward enough for me.
Ask not what is in it for you but rather ask what is in it for us all. Look at the big picture. Your company needs to make a profit. The employees need to earn a wage. They have mortgages to pay, mouths to feed, bodies to cloth and poodles to clip.
The customer also needs to show a profit and pay employees. Those employees in turn bring money to main street. Do you want to be responsible for destroying a town because you refused or drove the price up on a "mini". How will you feel when Ralph's Vegetarian Poodle Clipping goes out of business.
The following is from a fleet message dated October 31, 2008
"THERE ARE NO BAD LOADS…IF IT IS PROFITABLE…IT IS GOOD."