Phil
We know loads at FedEx under 75 miles pays very well. I have done my fare share of less than 75 runs at FedEx. At FedEx your not on a flat rate either. No Phil most people don't do runs for a reward they do it for money but at FedEx you are rewarded for doing a less than 75 mile run. You go to the top of the board in most cases with DVA after you do a less than 75 mile run.
Your are correct about going to the top of the board, but your question was about rewards and my answer is that non-financial rewards are irrelevant. If the freight don't pay, we don't play. You can't pay for groceries with less-than-75 rewards. They want cash at the grocery store checkout counter and we want cash to move freight.
One could argue that big shippers have both short loads and long loads to offer, and to take care of the customer, we should do the short loads at a loss. I do not disagree, if the loss is borne by the carrier and not the driver. Unless the driver knows for certain that he or she will get some of the long loads as part of the overall load distribution from that customer, the driver has no assurance that he or she will benefit by taking a money-losing short run.
Large shippers have contractual relationships with carriers that include certain rates for certain kinds of loads. The contract may include some attractive features for the shipper regarding short loads, which is just fine, as long as the carrier is willing to take the loss on those loads and pay the driver enough to make the short runs worth the time and effort to cover.
Shippers and expedite carriers are not charitable organizations. If they want our truck and services, they are welcome to them if they pay money (not rewards) to obtain them.
Let me emphasize that Diane and I have never had a problem saying yes to short loads offered by our carrier. The pay is quite good and the money is easy. We have never had it happen where a short load paid too little to seriously consider. Whether less-than-75 status attaches to the load or not is meaningless in our accept/decline decision.
I presume the reward is attached to short runs to give people an incentive to take them. That is because there are a lot of people out there that will decline a short run in hopes of getting a longer run instead. We are not of that mindset, so to us, the reward is meaningless.
There is one scenario where the reward is appreciated. Say you are in an express center with 10 other trucks and a short run is offered. Taking the run would bump you to the top of the board. That is a morale booster and the reward is nice to have in that situation. But reward or not, we would not take any load that did not pay real money to haul it.
If we were the tenth truck in a line of ten and they offered a dollar a mile to haul a 74 mile load that would reward us with top-of-the-board positioning, we would decline the load. That is a luxury we have being a fully-credentialed team in a fully-equipped truck. There are a lot of loads that the other trucks in line are not eligible to haul. We may well be first in line for those.
If we were in a dry box truck and on the same playing field as most other trucks out there, our view of taking short runs not for cash but for rewards might be different.