Again ..... cents per mi vs dollars ....
You're providing a premium service!
It's not about your operating cost cpm ...
If you can run a little leaner than most, great ... you should make that additional profit on top of your earnings ...
Is your operating cpm really just fuel ...?
Oh, believe me, I don't work for fuel money. I make a profit. When I will not make a profit any more I will get out. To be more specific, fuel costs me 8 pennies a mile and maintenance 3 pennies. So yes, I can make a profit at today's rates. I should make that profit on top, but it ain't happening. I am being realistic here.
I used to run for $1.50 or more constantly, but things have changed. I can put my foot down and turn down everything less than let's say, $1.20 a mile and 'show them' but how long would I last?
Instead of spending all that money that I made back then, I saved a good portion of it. So I can weather a bad period. Being debt free also helps. If the time comes that I can't do it any more....See Ya!