With some of the customers we deal with, sometimes appearances are almost as important as the freight.
True, but how often does it happen that any customer of any kind actually requests a driver or team whose personal appearance is professional? How often does it happen that a shipper offers to pay extra because the driver looks good and less because the driver looks like a slob?
Don't get me wrong. Diane and I believe in professional dress and we dress accordingly at every pick up and delivery. But I have never once seen or heard about and expedite shipper pay extra for it or order or refuse a truck on that basis.