Is the Custom Critical Name Being Phased Out?
- Thread starter ATeam
- Start date
zorry
Veteran Expediter
Phil, if you admit you're gonna photo shop the pics, doesn't that do something to the creditability of the pics ?
I'm missing the point. That's not unusual for me.
Do we think they are spending big bucks to secretly eliminate CC one truck at a time?
Does my PTI have to include a logo check to be sure I didn't get de-identified by the logo police ?
I'm missing the point. That's not unusual for me.
Do we think they are spending big bucks to secretly eliminate CC one truck at a time?
Does my PTI have to include a logo check to be sure I didn't get de-identified by the logo police ?
BigCat
Expert Expediter
That's what I was thinking as well. However I could care less if they left off the whole FedEx logo cause I'm not with the fed. I just somehow keep getting sucked in to read this thread I guess curiosity.
I guess I see where Phil is coming from since every time I notice my old companies truck changing I call old friends still there and ask why they are changing stuff like the graphics and designs.
Mayfield Express
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denny2010
Expert Expediter
Our truck is newly branded. I heard that more customers are asking for a marked vehicle. Why i dont know..theres pros and cons to the branding. Im a combat veteran. I like to show that. On our truck now i cant. Not to brag, its just im very patriotic. But was told about no stickers on trucks before hand. I also think. For know the truck looks good. Once new logo starts to peel and crack it wont.
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ChanceMaster
Expert Expediter
Does anybody think that branded and un-branded trucks will have equal footing on the favoritism field of play?
That's rhetorical.
Interesting question, here's my thoughts. I have had dispatch query me via c-link once before regarding wether my truck had the big logo on the side, apparently it was a customer request / requirement, I can't remember the specifics as to why. My other thought is that, no, preference or favoring will not happen. I have screwed up a few times on picking up freight ( VERY few times..it happens.) and have gotten load offers immediately after losing the load, wich sort of sends the message, that we are just truck numbers to FXCC , and that's fine with me. I have also done "above and beyond" type favors for FXCC with no special treatment afterwards.
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Why would it? It will be obvious to readers that the identifying info was blacked out and it will be disclosed in the post. As with any photo posted by anyone, the credibility will be as good as the person posting it.
My credibility on this forum in unimpeachable -- my opinion. However, others may disagree. So since credibility is in the eye of the beholder, it is up to each reader to assign the level of credibility they deem appropriate.
Does anybody think that branded and un-branded trucks will have equal footing on the favoritism field of play?
That's rhetorical.
This answer is actual. No I do not think that. FedEx Custom Critical will use the available trucks to cover loads in accordance with whatever dispatch system(s) is in effect at the time. They are not brand partial. Lots of FedEx Custom Critical freight goes on partner carrier trucks that sport the brands of their competitors. (True for other carriers too ... everybody seems to haul everybody else's freight at one time or another.) While the company is clearly moving its fleet in a brand dirction, I don't see them using paint jobs and graphics as dispatch criteria.
(Speculation on my part)
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I suspect the reasons why are the same for your carrier as they are for mine. A Landstar representative told me the same thing about Landstar customers. There are some that want to see their freight come off a Landstar truck after the load has been booked by a Landstar agent. It gives them assurance that the load does not get double or tripple brokered and placed into the hands of carriers whose level of quality and service are unknown. It gives them assurance that the load is not transferred from truck to truck during the shipment. It gives them assurance that if something goes wrong, they will have only Landstar to deal with and not other companies that got into the mix with a brokered load.
Doggie Daddy
Veteran Expediter
It would and I am sure they use it. Panther is no different. Some customers specifically state that a load can't be brokered. On some it depends on the type of freight. I think all operate somewhat the same on this issue.
Yes, in most cases. Which is why some customers are asking for branded trucks from brand-name companies. They can be sealed and the seals will likely be respected.
Diane and I were at a busy dock once where the owner of the high-value freight had flown in trying to find it. This was one of several stops he made chasing his freight around the country. It has been lost, transferred, transferred again to the point that the shipper had to send a man looking for it. Not a good scene.
We were with FedEx Custom Critcal at the time and the man had never heard of us. He was quite interested to see our sparkling truck and hear the FedEx Custom Critical story. I imagine it's people like him who request names and accountability in future shipments.
Shippers vary in their expertise, or the regular guy may be on vacation when someone less skilled fills in. Lots of problems can be avoided by shipping high-value freight with name-brand carriers, but sometimes that is a lesson that is learned the hard way.
