Darn.....another one that gets it.
It's getting overwhelming.
You're not going to let this rest, are you, DaveKC? That's too bad. Other than deriving satisfaction from taking pot shots and mocking me for raising the question of how to calculate ROI (a question you have yet to answer), what is the point?
Maybe we understand ROI differently. If by ROI you mean the need to make a profit in the expedite business (or any business) I will not disagree. In fact, Diane and happen to be running a very profitable expedite business and have set out to do exactly that.
But if you mean something that can be calculated with a formula for doing so, it remains the case that you have yet to publish the formula here in the Open Forum.
I'm OK knowing that you do not know the formula. I don't know the formuila either. It would just be easier for all of us if you admitted that you do not know how to calculate ROI instead of trying to cloak that fact by mocking me.
I can respond in kind with mockery. How about this? DaveKC, the mocking moderator who does not know how to calcualte the business indicator he says is very important. Do you really want to go down that road? I do not.
Please, Dave, how can we bring this ROI thing to a peaceful and mutually respectful close?