Perhaps it is in the way it is done.
On a load we recently completed, it was initially offered at an unprofitable rate. We declined the load. That did two things. It earned us a refusal, thereby reducing our acceptance percentage. It also let dispatch know we were serious about the refusal. There was no negotiation. Load offered, load declined, refusal charged, end of story.
As we sometimes do, we next sent a message to the offering dispatcher. We responded to the "load opportunity" with a truck opportunity. Knowing there was a load out there in search of a truck, we let dispatch know of the opportunity to cover that load at the price we named.
We did not take anyone's time over the phone. We sent a message that takes only a moment to read. What they do with our truck opportunity is entirely up to them.
In this case, they decided the opportunity we offered was their best option of many they had. In a few minutes, the Qualcomm beeped again with the same load offer but with our price. That converted the refusal to an accept, enabled our carrier to cover the load, and made us money on the run.
If push came to shove and we lost our lease because we were providing too many truck opportunities in response to too many low paying loads, we would probably be gone before they ever asked us to leave. If the runs don't pay, why stay?
I should add that we are careful to not price ourselves out of the market when providing truck opportunities. By being good money managers and making good business decisions, we do not need to charge an arm and a leg to run profitably. We offer truck opportunities at competitive rates.