A new topic that will be very much on drivers' minds in July 2010 and beyond is CSA 2010. Of particular interest to drivers will be their CSA score as it is coming to be informally known. As you plan your exhibit, think about tapping into that interest to draw the qualified people you seek.
News recently broke that CSA 2010's implementation will be delayed until November and certain enforcement actions to be delayed beyond that. Nevertheless, drivers will be keenly interested to know their CSA scores (BASIC: Behavior Analysis and Safety Improvement Categories) and how you, the carrier, views the data.
If it is then possible, set up a private seating area in your booth where the appropriate releases can be signed, money can be collected (if you choose to pass the access fee on) and a driver's BASIC report can be obtained in real time.
The information is available for free if you do your own leg work. If we had not already done the legwork, Diane and I would consider ten bucks to be a a small price to pay to instantly see our records as they appear in the database.
Offering this "Know Your CSA Score" service at the Expo would enable you to instantly qualify the people you are talking to and begin your presentation not with a shallow recruiting pitch but with a meaningful working relationship with prospective recruits.
If the CSA program is not far enough along in July to enable you to tap into the database in real time, the BASIC information can be approximated manually by trained booth staffers if drivers answer a few questions about their driving records.
I have not looked into this deeper than stated here. This is just an idea off the top of my head in response to your question. There are probably better ways to do this. Nevertheless, with driver interest in CSA 2010 sure to be high, forward-thinking exhibitors will be thinking about how to tap into that interest to attract to their booths the qualified drivers they seek.
Candy and chrome is good for booth traffic. I believe CSA consulting would draw the qualified drivers you seek.
Thanks for all of the great feedback. I think this really helps me to develop what we need for handouts. I also really like the suggestion of having actual pay sheets and actual numbers on hand and ready. I can't agree enough on the professionalism part. We are not as large as some of the "big boys" but we have always tried to put forward the most professional face possible. I know some of you have been to our facility, or loaded or cross docked there. Anyone who has been there quickly realizes our corporate culture of professionalism or as my management refers to it as "John's anal ways", lol.
I will be there!
We have guidelines on age, but they are just that guidelines. We make exceptions on a regular basis. I have seen 2 year old vehicles that are garbage and barely road worthy and I have seen 7 year old vehicles that are immaculate and very well maintained. We put up a guideline, but we operate on more common sense. We have our shop review and inspect the vehicle to make sure it is serviceable and that we put safety first. We can just call it a CEO exemption if you want, lol.
This is way off topic - but it's trending this way.
I would love to own a Kilt. It's a manly thing.
Tallamore is good, but I just have a habit for pot still whiskey and not blended.
Thanks for all of the great feedback. I think this really helps me to develop what we need for handouts. I also really like the suggestion of having actual pay sheets and actual numbers on hand and ready. I can't agree enough on the professionalism part. We are not as large as some of the "big boys" but we have always tried to put forward the most professional face possible. I know some of you have been to our facility, or loaded or cross docked there. Anyone who has been there quickly realizes our corporate culture of professionalism or as my management refers to it as "John's anal ways", lol.
Yes, I am Scottish, English and Italian.