That is a good approach, but how do you make it work if you are operating under the new point system FCC imposed?
Trucks that say yes to loads (profitable or unprofitable) get points that elevate them in the que of trucks for the next load. Trucks that decline loads get no points. This means that trucks that are willing to run for little or no money, or at a loss, on a particular load will have distinct advantages over the trucks who say, "If the load is not profitable for you, just say no."
There will be some who begin to think about their average rate per mile across a number of loads in response to this new policy, but notice that it is an average that moves the rate per mile down. To average up, you need to take profitable loads, not low-profit or no-profit loads. But with this new point system, it will become more difficult to get profitable loads when the low-profit and no-profit trucks are racking up the points.