Thinking about this a little more, it might be better to say not that FCC was clever in coming up with this new strategy, but that it's brilliant.
To encourage contractors to take money-losing loads, FCC does not have to pay a dime. They just offer points. And when the points are redeemed, it's not like contractors can build them up and redeem them at a time of their choosing. FCC decides when they are used. And when they are, FCC does not have to give out anything more than whatever the pay may be on the next run, whether that run be a sweet one or another money-loser.
Carrying this logic to the next step, maybe they will offer really cool good-standing badges that contractors can display on their Facebook pages and EO posts if they run loads for free.