$0.80 per mile "expedited" freight is showing up not just on load boards where "off-brand" trucks bid at that level. It is coming across Qualcomm screens too.
Diane and I remember a time when an incoming load offer on the Qualcomm unit in a FedEx Custom Critical truck (a beep in those days) was a welcome thing. That faded when that carrier started sending offers with prices so low that they left us wondering why they even bother. No one in their right mind would accept a load like that, yet those offers kept coming, sometimes more than a dozen times a day. We declined them as often as they were sent but the carrier continued to send them (not the same offer repeated multiple times, different offers at bottom-feeding prices).
We asked, but no one at the company was ever willing to explain where such freight was coming from and the company's reason for offering those loads so often.
It's not just load boards. At least one major carrier has fully embraced these low-ball loads and incorporated them into their daily operations. It seems that low-ball expedite loads are becoming increasingly common in this business. The "bottom feeders" DaveKC mentions can be found not only in rattle-trap, no-name trucks but also in all-white trucks that sport big-name graphics.
Why are loads being offered at money-losing rates? Because, as idtrans's contact pointed out, people can be found to accept them.
If you were a broker or carrier and can get an exclusive-use, straight-through expediter truck at $0.80 a mile by doing nothing more than offering the load at that price, why would you offer the same load at $1.60? Better to get the load and make a little than to price yourself too high and make nothing at all, right?
If that means offering freight to trucks at money-losing rates that will put them into the slow-death downward spiral, that's a good thing in the short run. The more desperate those trucks become, the more likely it is they will accept cheap freight (to get home, to get to a better area, to meet immediate cash flow needs, etc.).
In the longer run, the bottom-feeding owner-operators will fail, but their trucks will not be lost to the industry. They will be sold to the next owner-operators who are recruited into the industry. Those people will then be available to haul $0.80 freight for the duration of their downward spirals.