I am not so sure about this, it takes more then once or a few times to really say that one is successful. I don't see the big deal, maybe it was there was no one able to take the load during the holidays or what ever.
Don't forget this is like other businesses that provide services, it may be a good thing to step into an office of a shipper, present yourself and your truck as a good service provider but what happens when that shipper wants a truck to get something moved who is in St Louis and you are in Detroit?
Will you drive to the shipper to pick it up and move it for them?
Not likely and the chance of that shipper calling a second time is now slimmer then before.
Sitting with a few shippers as friends, BSing with them, they all had one thing that they kept saying, they don't have time to hunt for deals or trucks, if they did they would have time for other things too. They want service, not to worry about whether a new company can't do this or that for what ever reason and their loyalty is to their bottom line and their customer, not a service provider.
In service businesses coverage is everything, look at panther for an example and think why they have so many vans and truck but the ratio of trucks to loads is off by a few points. They cover a region where they think there may be a load at the expense of the owner, trying to capture a customer and then trying to maintain the relationship with the customer for what ever pennies they get. They work at it to do this because they know that companies will call others if they have to.
And T-hawk, you want to improve your sales skills, two words - Dale Carnegie. Look into the course and look into the business development stuff at Wayne state.