It looks like a good opportunity for someone who has capital and a business mindset larger than the solo van expediter. In 15 minutes on a busy street you can see numerous delivery trucks. Those companies somehow manage to find drivers to run their trucks. The labor issue can be addressed if you do what other companies have done to hire, train and retain local delivery drivers.
A wise business person thinks of his or her exit plan before the business is begun. If you risk the capital to buy (or lease) and staff 40 vans, how will you manage those assets if Amazon leaves you high and dry? What is your Plan B if Plan A does not work out as expected?
As I read
the brochure, I see Amazon covers many items that make it far easier to start a business of this size than most business people start out with. While you would likely pay extra for the recruitment tool, payroll, tax and accounting services, health benefits and employee services and legal support; it's a HUGE benefit for a business owner to have these services available at a discount and structured for your particular business.
Diane and I are building our multi-location gym business so our time and capital is directed there. But for someone who is further along in running a business (like a franchisee who owns 10 subway stores or an Anytime Fitness owner who owns 10 clubs), Amazon Logistics would be an easy business to get into if the interest was there.
Multi-location franchisees already have store managers and regional managers that tun things day to day. The Amazon logistics opportunity talks about the owner (or owner-hired manager) being on site just twice a day to manage the drivers, trucks and issues. With the prepackaged support Amazon provides and that easy 2 times per day component, you can be sure numerous business owners are taking a serious look at this.
Very cool, I think. Amazon has a need and it's structuring an opportunity that meets the needs of the business owners too. Yes, you're vulnerable to Amazon self-serving changes in the plan but that's where the exit plan comes in.
No one-van expediter will start a business like this because the capital and business experience are lacking. Amazon would not let such a person enroll.
Fleet owners may see the opportunity quite differently. For them, it's a business where you can lay eyes on all your trucks and drivers twice a day. And you don't have to find drivers who are willing to live on the road for weeks and months at a time. And you might even be able to solve the driver-retention issue by offering employee benefits.
It's not like a gym where you spend countless hours in the facility to interact with the people you serve. You're delivering packages and spend only an instant with those you serve. The people you see the most of are your drivers who you see twice a day. Instead of knowing hundreds of gym members, you can run a good show buy getting to know well the same 40 drivers you see each day.
Vulerability to changes goes with any business, including single-van expediting. You deal with them or they deal with you. Such is the business game.