I love the ride to and from El Paso too, and often go exploring around there, down US Rts 90 and 67, down through Valentine, Marfa, and Marathon and, as often as I can, all the way down to Ojinaga and Terlingua in the Big Bend area.
Big Bend has some of the most remote and magnificent landscape in the United States. The Borderlands...very unique and interesting place. It's where I get my av from. If you are at all intrigued by North American history, the mingling of cultures and the clashes of class, it's a fascinating place.
One of the best ever Mexican restaurants is in El Paso too; Los Bandidos De Carlos & Mickey's, at 1310 Magruder St, not far off Montana Ave. Been there since the 40's I believe, and is a real treat on Sunday morning for brunch if stuck in El Paso for the weekend. Amazingly good food, wandering musicians, and all the free Horchata you might want. Just as great or better as a dinner place.
Not far north from El Paso is Las Cruces NM, and the ages old town of La Mesilla with one of the oldest town squares in America, and where Billy the Kid was tried and hung. Low slung, thick adobe-walled buildings, and another fantastic Mexican restaurant with very cool open courtyard and tons of historical furniture and artifacts. Well worth a little side trip from El Paso, it's less than 50 mi one way.
http://southernnewmexico.com/Articles/Southwest/Dona_Ana/LaMesilla/LaMesillaNewMexico-thelas.html
Also up that way, only 90 mi from El Paso, is White Sands National Monument. Not sand really, but 275 square miles of the world's largest gypsum dune field:
http://www.nps.gov/whsa/index.htm . Really beautiful, amazingly white.
And that in turn is very close to Alamagordo NM, of Holloman AF Base, White Sands Missile Range, and past atomic testing fame, etc.
Whether all of that sort of thing helps make it worthwhile to deliver to remote places like El Paso is up to you.