If you deliver in Louisville, why deadhead to Lexington to check in and be 90 minutes from the pickup, when you can just stay in Louisville and be 15 minutes away from the pickup? No, this silly "check in" thing is just that, silly, not to mention counter productive. Yeah, it puts everyone within 90 minutes of a pickup, even if you were sitting around the corner from the shipper in the first place.
The idea is a good one, but, so far, it's being implemented very badly. Seeing 12 loads a day on the Lexington board doesn't tell you that 10 of them are within 30 miles of Louisville, not to mention when you see 12 trucks on that board you have no idea if all 12 are sitting Lexington or how many are in Louisville.
120 mile diameter boards are more than 11,000 square miles. If you're sitting dead center then you're within 90 minutes of the shipper, sounds good, looks good on paper, but it don't work in the real world unless the carrier is prepared to pay you fully loaded miles for all miles driven, both to and from the Virtual Terminal.
The old boards were far from perfect, but they really narrowed it down, to well within 90 minutes, of where most of the freight came from, and maybe more importantly where the freight did not come from, and where the other trucks in your general area were generally located. Now, no one knows, other than what goes on inside those 11,000 square miles.
Birmingham, 3 loads a day. I'm First Out on a 3-a-day board for 3 days. Turns out, those loads were coming out of Huntsville and Athens, not Birmingham. If we'd had a Birmingham board and a Huntsville board, I wouldn't have wasted 3 days in Birmingham because that's where they said the freight was coming out of.
But, hey, {big thumbs up} the upside was that I was 90 minutes away from the freight. For 3 days. While those closer to Huntsville got loaded. For 3 days. I eventually got loaded out of Birmingham on Friday. It didn't deliver for 3 days.
You might call all this better servicing the customer, but I call it an astoundingly poor use of logistics resources.