Jefferson3000
Expert Expediter
RE: UPS Expedite name change...UPS Express Critica
" It seems obvious to me that UPS is aiming to take advantage of the Custom Critical reputation and glean a few customers from the sole major competition by brand name confusion."
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Maybe not so much brand confusion as identifying a similar service. Apples for apples. Whether it be Next-Day, Second-Day, Ground or "Critical", potential customers would be able to evaluate the services of a carrier on equal terms. I would have to agree with "Bears" that UPS would want to first market this service to existing UPS customers so as not to force them elsewhere to obtain it.
Drive Safe!
Jeff
Driver for 15 years
O/O for 13 years
OOIDA #829119
" It seems obvious to me that UPS is aiming to take advantage of the Custom Critical reputation and glean a few customers from the sole major competition by brand name confusion."
============================================
Maybe not so much brand confusion as identifying a similar service. Apples for apples. Whether it be Next-Day, Second-Day, Ground or "Critical", potential customers would be able to evaluate the services of a carrier on equal terms. I would have to agree with "Bears" that UPS would want to first market this service to existing UPS customers so as not to force them elsewhere to obtain it.
Drive Safe!
Jeff
Driver for 15 years
O/O for 13 years
OOIDA #829119