The TV and Twitter Viewership Difference Explained
This Newsweek article included helpful information about viewership. TV viewership is commonly gauged by ratings agencies like Nielsen.
"When Carlson's Fox News show was axed in April it was pulling in around 3.3 million views per episode, according to Nielsen figures.
"However this isn't a direct comparison to Twitter, with the social media giant stating "anyone who is logged into Twitter who views a Tweet counts as a view, regardless of where they see the Tweet (e.g. Home, Search, Profiles, etc.) or whether or not they follow the author." Thus some of Carlson's views recorded by the platform are likely to be from people who quickly scrolled past it on their Twitter feed, without making any active effort to watch the show."
I do not follow Tucker Carlson on Twitter. Once, out of curiosity, I watched a Tucker on Twitter show. That's it. I have watched one Tucker on Twitter show one time. But the way Twitter counts views, I estimate over 100 views are attributed to me.
That's because I scroll past the posts when I count the views to discuss them here on EO. Additionally a good number of the people I follow on Twitter retweet the show on their feeds, which causes it to appear in my feed numerous times. Each time that happens, Twitter counts it as a view attributable to me, even though I scroll past it without clicking to watch the show.
I'm not saying there is anything good or bad about this. It simply explains the difference between the Nielsen TV views count and the Twitter views count. There is no good way to compare the two. This is a true apples and oranges case.
We can, however, compare Twitter views to Twitter views. And as shown above, Tucker on Twitter viewership is in steep decline. His most-recent show (Episode 8) is down -93% from his first show a month ago. That's a steep decline no matter how you spin it.
We can smooth this out by comparing the average views of the first three shows with the most-recent three. By that measure
First Three Show Average: 94.9 million
Last Three Show Average: 18.7 million
Rate of Decline: -80.3%
Comparing the first four shows to the second four shows provides a decline rate of -76.9%