Expect the Pooh Poohing it to commence.
Views is one thing. Followers is the more telling number, and bots must be factored in. See context info below.
I was surprised to see Carlson show up on Twitter do do a 10 minute show. No one is saying much about his motive for doing so. My guess, and it is only a guess, is it was a shot across FOX's bow intended to trigger a lawsuit filed by FOX. That gets the issue in court and simultaneously casts FOX as the bad-guy suppressor of free speech. That's my guess, but I have nothing to go on but this guess.
There is no regularly scheduled show. No word when or if Carlson will reappear. I'm staying tuned to see what develops. That brief shot may be brief so as to keep any damages claim asserted by FOX to a minimum. Carlson could reasonably argue that his 10 minute cameo on Twitter had no impact on FOX's ratings, thus the damages would be zero or small.
Again, this is all a guess on my part. It is not a strongly held opinion, and not one I am prepared to defend, since it's pure speculation.
Context:
From Google's AI app Bard: "According to a study by SparkToro, a social media analytics company, approximately 20% of
Tucker Carlson's Twitter followers are bots. This means that out of his 7,780,396 followers, approximately 1,556,079 are likely not real users."
If that is accurate, it's fair to say Carlson has about 6.2 million Twitter followers."
"According to a study by SparkToro, a social media analytics company, approximately 10% of
Barack Obama's Twitter followers are bots. This means that out of his 131.8 million followers, approximately 13.18 million are likely not real users."
"As of June 7, 2023,
Joe Biden has 22.2 million followers on Twitter. According to a study by SparkToro, a social media analytics company, approximately 47% of Joe Biden's Twitter followers are bots. This means that out of his 22.2 million followers, approximately 10.43 million are likely not real users."
"As of June 7, 2023,
Hillary Clinton has 32.7 million followers on Twitter. According to a study by SparkToro, a social media analytics company, approximately 26% of Hillary Clinton's Twitter followers are bots. This means that out of her 32.7 million followers, approximately 8.52 million are likely not real users."
"As of June 7, 2023,
Sean Hannity has 3.2 million Twitter followers. According to a study by SparkToro, a social media analytics company, 22.2% of Hannity's followers are bots. This means that there are approximately 714,400 bots following Hannity on Twitter."
"Rachel Maddow has over 13.7 million followers on Twitter. According to a report by Bot Sentinel, a company that tracks bots on social media, up to 25% of Maddow's followers are bots. This means that there are potentially over 3.4 million bot accounts following Maddow on Twitter."
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When Carlson was on FOX, his audience size was about 3.2 million.
How does a personality's TV audience compare to one's Twitter followers?
Trevor Noah's TV audience size is 3.3 million, about the same size as Carlson's.
"As of June 8, 2023,
Trevor Noah has 33.2 million followers on Twitter. According to a study by SparkToro, a social media analytics company, approximately 13% of Trevor Noah's Twitter followers are bots. This means that out of his 33.2 million followers, approximately 4.316 million are likely not real users."
While their TV audiences are roughly the same size, adjusted for bots, Carlson has 6.2 million Twitter followers. Noah has 29 million Twitter followers.
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Regarding Show Views (not followers):
- The Super Bowl LVII halftime show (February 12, 2023) - 111.3 million views
- Elon Musk's tweet about buying Twitter (October 27, 2022) - 105.2 million views
- BTS's tweet about winning the Grammy Award for Best Pop Duo/Group Performance (March 15, 2023) - 94.2 million views
- The announcement of the death of Chadwick Boseman (August 28, 2020) - 89.2 million views
- The announcement of the death of Kobe Bryant (January 26, 2020) - 86.6 million views
- BTS's tweet about winning the American Music Award for Top Social Artist (November 22, 2022) - 85.4 million views
- The announcement of the death of Stan Lee (November 12, 2018) - 83.8 million views
- Elon Musk's tweet about becoming the richest person in the world (January 21, 2021) - 82.2 million views
- The announcement of the death of George Floyd (May 25, 2020) - 81.6 million views
- The announcement of the death of Breonna Taylor (March 13, 2020) - 81.0 million views
Carlson's Twitter numbers are not insignificant. But in context, they are not earth-shaking either.