If someone at a carrier told you they pay $1.00 minimum for a cargo van, for all loads, they clearly lied. And it's a lie that should have been called out the minute they stated it, since that's above the current rates in this industry. One glance at the bid boards will tell you that. There are a few that go for that much, but certainly not enough to be able to make the claim that it's the minimum a carrier will offer to their vans.
85 miles deadhead for a 350 mile run is not unreasonable at all. It's 24% deadhead of line haul, and 19.5% deadhead overall. In an industry where you should expect anywhere between 20% and 30% of your year-end odometer to be unpaid deadhead miles, it's right in line. More than 40% is unreasonable. But then again, the carrier has very little control over where their customers and emergency freight comes from, and they're just looking to get loads covered. The customer certainly doesn't care how many deadhead miles you have to incur to pick up the load, that's for sure. So if you're going to act offended over 24% deadhead, don't act surprised when the dispatcher acts offended right back.
They need to let a driver know exactly how they perceive refused runs. They need to let drivers know what they consider reasonable deadheading.
THAT is not too much to ask.
No, it's not asking too much. You can't play the game if you don't know the rules, or worse if they are constantly changing the rules as the game is played. But once you know the rules, then you can work within them to your advantage, or walk away and find a carrier who has rules you can play by.
My carrier used to drop you to the bottom of the board upon a refusal, but someone pointed out to them that doing so was a punishment and a de facto forced dispatch. They no longer do that. But even when they did, I knew they did it, and could work within that rule usually to my advantage.