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Trucking Invests in Image Campaign

pearlpro

pearlpro

Expert Expediter
SCOOPLET … TRUCKING INDUSTRY LAUNCHES IMAGE CAMPAIGN: Via POLITICO’s Adam Snider: The trucking industry has launched a new image campaign that will blossom into a “multi-year, multimillion-dollar” effort to educate the public and Congress about various industry concerns. The Trucking Moves America Forward coalition is designed to be a one-stop shop for all trucking industry issues instead of having several narrow issue-based campaigns. The group will roll out print, radio, TV and digital ads in March and aims to spend $1 million a year for the next five years, according to a source involved in planning the effort. “This effort will tell the story of the trucking industry and what it means for America,” the source told POLITICO. The powerhouse American Trucking Associations is part of the campaign, but the membership list is rounded out by all parts of the industry, including truck-makers, carriers, suppliers and even those that keep truck engines running, like Castrol. D.C. firm Story Partners will manage the campaign. The website for the effort is here:

Home - Trucking Moves America
 
moose

moose

Veteran Expediter
this is nothing more then a poster to advanced the ATA agenda of regulating competition out of business.
look here:About Our Industry - Trucking Moves America
under safety there's hide the good o'l push for speed-limiters,EOBR's, and entry level training.
by stating "our industry support", this group flat out LIE.
under technology: there's hide the push for electronic enhancement MANDATE on new trucks.
everyone concerned about safety or his professional driving career should reject this site.
again the ATA show that it's the small business drivers worst enemy.
 
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