Yes, I think "refusal guidelines" or any sort of penalty could be considered a form of "forced dispatch". I think if we look at the big picture, though, in most cases there is a reason for it. Carriers have to keep their customers happy if they want them to renew their contracts, and they have to keep those customers renewing contracts so that there are loads for us drivers. It may sometimes fall to all of us, regardless of who we drive for, to do our part in keeping the customer happy. Sometimes good customers have "bad" loads. I'd rather take a load that wasn't exactly ideal every now and then than not have any loads to take at all.
We have never been offered a load that we felt was bad enough to refuse that was also "good" enough to result in our being put on "refusal" status if we had. Yes, we've refused loads for low miles for a team and for too much deadhead, etc. (with no penalty), and we've taken loads that barely met limits that would have gotten us into "refusal" status if we'd declined them. However, we've generally taken those not-so-ideal loads for other reasons. Sometimes they may be very early in the day and we're going to a board that is busy, where we'll be high on the list, and will likely get another load later. Or maybe we just want to get to a board that we think has better loads in general...maybe more team loads or more frequent loads or more likely loads from a customer that pays a higher FSC or more likely loads with almost no DH. There have also been a few times when we've taken loads we could have refused. Sometimes it has been because dispatch really needs someone to cover that load. We find that when we make a special effort for dispatch, they're pretty good about doing their best to make a special effort for us when we need it. And again, its about all of us needing to do our part every now and then to help keep the customer happy.
Also, when we've accepted loads that we could have refused without penalty it has been for the same reasons that we've accepted loads that might have been considered borderline, and my drivers only accept loads like that after talking to dispatch. One thing we feel is a big plus is that we're always able to get through to dispatch immediately - no "hold" time! We can usually get through to our fleet coordinator with no wait, too. Being able to discuss a specific load before accepting has been a big help in making a decision. We may find out when we call that things are very slow on our board and they don't expect anything better to come along (and yes, in watching the board through the rest of the day, it has generally proven to be true), or we may be told that they're expecting some really good loads from the board we're moving to. Knowing whether or not the load will pay off for you personally in the long run makes a big difference in deciding whether or not to accept.