Dispatchers keep a sticky note on their computer with all of the truck numbers of the guys who will take any short load offered to them. That is how it works. Sometimes you got to man up and tell your company to shove those short loads. I know drivers with some companies who never take short loads and make a load of money. So, if not all the drivers will be a team player and do short runs; why should I do them all of the time?
I agree you need to tell them NO, sometimes or nego higher pay
But the whole sticky note thing is a little out there. Especially at Panther with all those drivers...you would need more like a scroll then a sticky note. I will say dispatchers know who turns loads down all the time and will pass over those drivers, and they know who the good driver are that TCB and get it there on time.