When you think of yourself, such phone calls from dispatch can be a pain. When you think of your customer, the same phone calls are opportunities to be of service, inspire confidence in the customer's mind and give the customer a reason to use your carrier again. I guess it's all how you look at it.
Your comments reminded me of some calls I had not thought of; the few we have received when dispatch and the customer are both on the line, wanting to know our ETA. In those cases, dispatch could easily take the attitude expressed by some in this thread. "This driver has never been late. You can relax. He/She will be there as promised."
I am glad our dispatchers do not do that. On such calls, my sense is dispatch is putting on a little show for the customer for marketing reasons. The dispatcher makes the call and relays the info to the customer. Better yet is when the dispatcher sets up a conference call between us, dispatch and the customer.
Being part of the show, we understand what to do and serve up true statements like, "Yes, we expect to arrive ahead of the delivery time by a couple hours. We have made all the fuel stops we need to and plan to drive straight through to the delivery. We expect to arrive between 4:00 and 4:30 local time, subject to traffic and construction delays. We have been checking the load and the freight is secure. At the moment we are westbound on I-70, approaching (town name). (Customer name), when we arrive, will you be there to meet us or should we ask for someone else?"
If the dispatcher is calling but does not set up a conference call, we give the same report to give the dispatcher some additional detail to share with the customer that is not available without calling. Our dispatchers are very good. We trust them to use our information in whatever way they feel best. In the interest of customer service, we are happy to receive such calls. (Note also that for teams, such calls are easier to handle. The one not driving is free to take the call while the driver keeps the truck rolling down the road.)
Again, if you think of yourself, such calls are a pain that can be spun to mean no one trusts you. If you think of your customer, these calls are an opportunity to market your self and carrier to your customer, which may well help you and your fellow contractors the next time the customer has expedited freight to ship.
Who will the customer be more likely to call next time around; someone that tells him or her to not worry, the freight will be there on time, or someone that serves up a phone call like the one described above?
Finally, Greg, no, our situation is not different than many at FedEx. We are one truck in the fleet of well over a thousand trucks. Like every other contractor in the fleet, we communicate with the same people at dispatch and serve the same customer base. The conference calls described above come both from White Glove dispatchers and Surface Expedite dispatchers.
One of the joys of working with the carrier we do is knowing that most of our fellow contractors understand customer service and can be relied upon to provide it. When one contractor does a good job, all contractors benefit. The same applies to other carriers as well. Expediters industry wide are known for their reliability.
Not to ramble on, well, OK, maybe to ramble on, let me share this. On Thursday, after business hours, I opened an account with a company by signing up online. While the company had no need to do so, and I had not asked, a representative in the office called me Friday morning to verify my information, e-mail additional info about the company services and ask if I had any questions. The e-mail arrived as the representative promised.
This is excellent service, above and beyond what I expected. I have barely begun to use the services this company provides but their extra phone call made me a customer for life. Unless the company gives me a reason to do so, I will be unlikely to even think about using a competing company in the future.
I like to think the extra services Diane and I provide have led some customers to think the same way about our carrier and fellow contractors. Even if I am deluding myself with such thoughts, the miles go by a lot easier than they would if I was stewing about how no one trusts me and what a pain it is to answer the telephone.