The colonol gets a makeover

Doggie Daddy

Veteran Expediter
NO,not OUR colonol!!.I'm talking about Colonol Harland Sanders of Kentucky fried chicken fame.

This man has been dead since 1980,but is getting younger by the minute.I started noticing this on advertising signs in Georgia and Florida about 2 months ago,and now it is slowly creeping northward.

The "new" colonol has his hair styled different and instead of his Kentucky colonol white suit he is wearing an apron.I know,I have waay too much time on my hands.Just one of those things I have noticed while traveling the nations highways and byways.DD.
 

Moot

Veteran Expediter
Owner/Operator
Maybe he can hook-up with Betty crocker. She has been undergoing makeovers for years.
 

greg334

Veteran Expediter
It is sad when you think about it.

The corporation thinks that it must reach out to the hipper crowd by again rebranding the established brand when their own market research told them that people recognizes the original and relate to it easier than the last two or three changes.

The only thing I can think of that they are really trying to do is to distance themselves from southern history because some idiots think he had something to do with slavery and they are afraid of history.
 

Turtle

Administrator
Staff member
Retired Expediter
Naaa. They've even gone back to the "Fried" part of Kentucky Fried Chicken.

From the Breaking News story of November 14, 2006...
http://www.foxnews.com/wires/2006Nov14/0,4670,KFCLogo,00.html

KFC unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, Colonel Harland Sanders, who will keep his classic black bow tie, glasses and goatee.

The logo is changing for only the fourth time in 50 years, and for the first time in nearly a decade. The smiling Colonel is featured against a red background that matches his red apron _ with the name"Kentucky Fried Chicken."KFC had dropped"fried"from its name and logo over a decade ago as it expanded its non-fried menu items to appeal to the health conscious.

Now, the chain is again stressing its traditional fried chicken, with a slight twist.

Store designs also will include new graphics with the Kentucky Fried Chicken name and signs that read,"Finger Lickin'Good,"and"11 Secret Herbs and Spices,"references to the Colonel's famously secret recipe.



They've stayed remarkably consistent over the years, actually.

http://content.bandzoogle.com/users/creativeradioimaging/images/content/kfc-logo-history.jpg



Slow and steady, even in expediting, wins the race - Aesop
 

arkjarhead

Veteran Expediter
I can't eat KFC. It's to greasy for me. I really like it though. The only time I like is when I'm clogged up. It gets the pipes moving.
 

mrgoodtude

Not a Member
>I can't eat KFC. It's to greasy for me. I really like it
>though. The only time I like is when I'm clogged up. It gets
>the pipes moving.
Lmao News I can finally use
Mike:+
 

Jefferson3000

Expert Expediter
Hey, have you noticed the recent, more "touchy feely" Michelin Man?


Drive Safe!

Jeff

Driver for 15 years
O/O for 13 years
OOIDA #829119

[em]"Let us be thankful for the fools. But for them the rest of us could not succeed." --Mark Twain[/em]
 

Tennesseahawk

Veteran Expediter
Kentucky FRIED Chicken... hmmm... well, it is fried. Reminds me of the scurry to drop SUGAR from all the cereals' names. Funny... but sugar is still in Honey Smacks, Corn Pops, Frosted Flakes, etc., even tho the word isn't. Wonder why that is? :p

Wonder what's next. To cater to its main core customers, the Colonel will next have an Escalade. And the commercials will have hip-hop playing with ppl yelling "Dey spinnin, Colonel! Dey spinnin!"

One thing I noticed. Remember Pringles? They tried rearranging the Pringle's guy to fit today. And hip-hoppin the fact that regular chips are greasy and brittle. Well... not long after that, I stopped buying them. Why? I guess Pringles is "crumbling" under the pressure to put profit above quality. They don't even taste good anymore... not to mention they fall apart worse than any other chip on the market.

American companies are too afraid to stick with what works. Yes, words mean things. But when you replace "sugar" with "honey" all you're doing is "sugar-coating" the facts. Kinda like "new and improved" toilet paper means you get less wipe for the price.

-A bore is a person who opens his mouth and puts his feats in it. - Henry Ford
 

Tennesseahawk

Veteran Expediter
>I can't eat KFC. It's to greasy for me. I really like it
>though. The only time I like is when I'm clogged up. It gets
>the pipes moving.

Kinda the same with me... except my personal laxative is the Flying J restaurant. :p

-A bore is a person who opens his mouth and puts his feats in it. - Henry Ford
 

arkjarhead

Veteran Expediter
When my wife and I went and visted our future university we stopped by popeyes chicken on the way out of town(Monticello,AR). I bit in to the chicken breast and blood started running down my face. Needless to say they lost a customer. I talked to my wifes grandmother about it, and she said they are usually really good at the Popeyes in Monticello except when they serve the left over chicken and stuff from the day before. Well there was reason number 2 not to go back.

When I worked in the resteraunt industry in high school in West Memphis I'd always get mad because we threw out so much food.There would be homeless people , some with kids, hanging around outside waiting on the food to hit the dumpster so they could dive in for it. I asked the manager could I give a left over pizza or 2 to the kids. He said no. Then when he found out that people where getting the perfecty good food out the dumpster to eat he had me start pouring bleach on top of all the garbage so it wouldn't be fit to eat. That was Little Ceasers. They don't get any of my money either. I mean people order a pizza get up there and decide it's not exactly what they want so they have us make them another. So why not give that one to a couple of kids who are homeless because their parents are dumba$$es? You know it's not the kids fault.
 

cheri1122

Veteran Expediter
Driver
I think the reason they are afraid to give the extra food away is potential liability - you know, like when the burglar sues the building owner, after he got hurt breaking in? They are afraid of getting sued, if someone is sickened or breaks a tooth, or something - sad, sad, sad.
The Colonel really can't do much in the way of updating, what with the picture of him on the side of the building in Louisville - that would be pretty expensive to do over, lol.
 

dieseldiva

Veteran Expediter
>When my wife and I went and visted our future university we
>stopped by popeyes chicken on the way out of
>town(Monticello,AR). I bit in to the chicken breast and
>blood started running down my face. Needless to say they
>lost a customer. I talked to my wifes grandmother about it,
>and she said they are usually really good at the Popeyes in
>Monticello except when they serve the left over chicken and
>stuff from the day before. Well there was reason number 2
>not to go back.
>


Not sure if this is still the way it's done but several years ago I had a friend who's son worked at Kentucky Fried. At that time, their extra crispy was "day old" chicken, refried. Needless to say, I don't order extra crispy!!


http://www.expeditersonline.com/dcforum/User_files/476969c921157b1a.jpg
 

Falligator

Expert Expediter
I seen a guy looked just like Colonel Sanders driving a beat up car the other day. Wasn't in Kentucky though It was in Illinois. Also seen someone that looked just like Santa Clause driving an Audi up in Michigan on 94 going towards Ypsilanti. Seen that guy 2x.


ShawnF
11997
 
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