Oh boy, look at all of this.
What's the big deal?
First the product is a good product, Qualcomm was an integration partner which meant there was a lot of things going on behind the scenes that many wouldn't get. They saw an opportunity that expands their market share into places they are struggling with and rightfully so bought one of the best product lines for that target market.
Second it is a perfect fit for Qualcomm in the transportation management end of things, bringing in small and medium fleets to Qualcomm and allowing them to package a variety of services and products that enhance the fleet operations. IT is a win-win for all involved.
Third, a lot of small carriers use it as a load board because it is a load board among other things. It is also a great way to allow brokers to get into the action, cheaper freight because of it.
Fourth, stu, who ever he is, took this idea from Oracle and other supply chain software providers (among other industries) who services large companies and applied it to small/medium size carriers - a very good thing. Some of it is no where new, the application and marketing seems to be where he succeeded the most.
Fifth, one of Qualcomm's competitors in this field is Oracle with their Transportation Management Software package. Oracles aggressive marketing and sales of their product lines which seems to put Qualcomm at a disadvantage with some markets. Both companies have large carriers as customers, one of Oracle's customers is represented right here as an advertiser but the contractors would never know it.
Sixth I don't see anything but a good things to happen with this buyout. Stu, who ever he is, did the right thing in taking the his company as far as he could and now that Qualcomm (who makes most of the stuff that goes into phones by the way) has deep pockets, we may see more features and more access through their development system than stu, who ever he is, could ever do at lower prices in the future.
Seven, something like providing insider info because someone has an "investment" through using the system seems to make me think they forget that there is no investment when you are a customer and any insider info causes more problems with the SEC and so on. NO hint of this should have taken place and because customers are not investors nor have a stake in the company outside of the service they get hence there is no problem with fairness unless they shut down the service without notice. I guess it is a pet peeve with me.