You know what funny, most ignore the way the engine works and only see what they want to see.
I mean there are two types of engines in our trucks, one medium duty and one heavy duty. There is a purposeful design in these engines, a sweet spot or where the engine's volumetric efficiency peaks. Many know this but what they may not know is that this is a small window, not a cliff.
By the way Mercedes 5 cylinder and v6 and GM/Ford Gas engines also have them but let's look at the two most common truck engines.
My ISC, a medium duty engine has a sweet spot at 1800 rpm, which the truck is properly geared for 65 at this engine speed. I run it at at ~62 mph and it provides the best mileage.
Now one of my other trucks has a Mack MP in it, a heavy duty engine has its sweet spot is around 1550 rpm so the truck is set up for that engine speed at 65.
Both trucks if run at a slower speed get an increase in fuel consumption and that is what happens to be forgotten, the trucks engine operates outside the window I mentioned before, so it uses more fuel. I already posted in Linda's thread what happens when I do slow down in my little truck but the Mack will lose a little more than 4% of fuel mileage because the engine is operating outside that window.
A lot of "expediting" trucks are not geared right that I've seen. Some will get better mileage at 55 than at 63 or 65. Many tractors are not geared right because a lot of them until recently didn't spec them for mileage but power.
Now you can point to Henry's blog for this info but he's running a tractor and does not matter for many of us. However some of the things he talks about on the business end are useful to us are ignored here and trashed, like what I did and have been doing to get good work. Henry's a good source for some info but he doesn't have a fleet, he runs one truck and he is in a different world.
If you really want to dig into this with better explanations and solid testing, go to Kevin Rutherford's site and read his take on all of it. A lot of people have better conversations about fuel consumption, fleets and the technical aspects of all of it.