Who is the customer? If your customer is a 3PL, broker or another carrier, how many people stepped on the original rate of probably $2.25+ per mile that the original customer got dinged for? In my opinion it's not low rates that's the problem in the expedite market, it's the number of people getting a cut out of those rates.
There is no one taking a cut when I get loads from some load boards. The load board charges 25 bucks a pop to manage the load or whatever and then give it out to the carriers for whatever they bid it up for. How am I going to cut out the middle man? You mean back solicit. Also, these boards don't work with 1 guy in a cargo van - that's why I'm out of the cargo van and done with the driver mind-set. I'm a carrier now and I conduce myself as such. I also get loads from brokers directly who get them from their customer.
Of course the brokers take a cut - the are the ones who pounded the pavement to find the customer just like we did with the cadaver loads we bring up from oversees to a certain universities medical science laboratory. On those loads we get it from a guy who gets it from a customer and gives it to us. He pockets a cut as well but he made the direct contact with the originating customer.
I am not greedy - I don't need to cut out the middleman on these shipments. I make enough to pay the drivers a good rate and make some money at it as well. None of my drivers complain about rates. I am not sure what you are getting at about too many people taking a cut but my drivers would not have loads without me spending my time getting them the loads.
And to all of the haters who hate competition - you might as well switch over to the democrat party because this is a free market enterprise here in America. Competition is the driving force behind out economy and for every company that goes under a new one springs up to pick up the slack. Even the bigger companies can't gobble up all of the jobs.