I'd be interested in learning more about this. If dedicated routes are being offered through Custom Critical, would it not be a nice touch if the carrier notified existing contractors of the opportunity first? On the other hand, these may be dedicated routes offered through Truckload Brokerage that would be of little interest to existing contractors.
Either way, it is in the carriers best interests to keep the fleet informed before new opportunities are advertised. Keeping contractors informed is a sign of respect. It reduces rumor mill activity. It reduces the phone call load on recruiters and contractor coordinators that will be called upon to provide information that was not otherwise provided, but easily could have been.