I understand what you both are saying, but most small fleet owners wouldn't pay $2000.00 a month for a banner like Fedex, Panther, or Load1 has. Expediters Service can afford to do that because they are said to have over a 150 trucks. The cost for a banner per truck would be $13.33 per truck for advertising. A fleet owner that has 15 trucks, the cost would run $133.33 per month per truck for that same $2000.00. News papers also offer smaller adds that are affordable for other companies. Xiggi point is not a very good one because he comparing two different types of business, advertising and transportation,
Xiggi said
People do it everyday it's called UPS, Fedex, and many other LTL carriers. I just shipped a motor with Roadrunner that was 1800lbs 1500 miles for $450.00. EO doesn't offer a smaller banner that is affordable to small fleet owners which I think would benefit everyone. As to freight rates, trucking companies have been offering a cheaper way to transport freight since the start. It's all based on time, that is how Expediting got started because companies would put shipments on small planes to keep a manufacturing line from going down. When a study was done that you could ship freight on land faster than a airplane up to 800 miles for half the cost, expediting took off.
Look it up on the web as it was a great sales tool used by Roberts Express. Anyone that was leased to Roberts Express will remember the folders that drivers would give out to the customers. They had a plastic clear sheet that had an X in the middle. The customer could place the plastic sheet on the map of the pickup location and it would tell how long it would take the shipment to get there.