That is just it. The smallest of things makes a lasting impression. Something as simple as saying "thank you for choosing Load One today" or "thank you for trusting Load One for your expedite needs" they may not seem like much but they do leave a lasting impression and are one more thing that sets us apart. The company name may stick in the head of 10% of them and they may call in more. They have a choice who to use, we want them to want to see our drivers at their door.