No MATS
- Thread starter pelicn
- Start date
Interesting.....
One wonders is it because they have no new product? Their new engines aren't ready? They don't want to listen to all the *****in about CAT getting out of the game (PACCAR was the big CAT user after all).
I do agree MATS isn't the big selling show it used to be. Manufacturers can't afford to wait for MATS to introduce new product and marketing is so much different than it used to be. But MATS is one of those things that you just do as an OE, your absence speaks loudly.
Speculation of course.
One wonders is it because they have no new product? Their new engines aren't ready? They don't want to listen to all the *****in about CAT getting out of the game (PACCAR was the big CAT user after all).
I do agree MATS isn't the big selling show it used to be. Manufacturers can't afford to wait for MATS to introduce new product and marketing is so much different than it used to be. But MATS is one of those things that you just do as an OE, your absence speaks loudly.
Speculation of course.
There will be less to see in the parking lot this year as I imagine many will move inside. This has to be a huge blow to MATS. I wonder how this as well as the slow economy will affect the show attendance. The bands never interested us as the wrong kind of music.
mjolnir131
Veteran Expediter
maybe copy and paste the article and send it to KW peterbilt and the home office saying and this is one of the big reasons my next truck will not be one of yours.