There are several shippers and consignees in OR and WA that Diane and I have served. In 2008 and 2009, we picked up or delivered 14 times in those two states, serving 10 separate customers. I know an expediter who lives in California and he frequently runs freight in and out of OR and WA.
With demand for trucks seemingly picking up, going to the Northwest does not seem as problematic as it did when the recession was in full swing. As long as the money was good going in, Diane and I would not hesitate to haul freight to Portland, Spokane, Seattle or anywhere else in WA and OR.
I know of one team that immediately heads to the Bay Area to wait for freight there after making a delivery in Spokane, and of another team that immediately heads to Spokane to wait for freight there if they deliver in WA, OR or Northern California.
Different teams have different results in the Northwest, and of course, different needs. Each forms an acceptance and deadhead strategy that makes sense to them. Neither of the two teams mentioned above see anything wrong with their strategy, even though they are exactly opposite.
I don't know there is anything wrong with either strategy. Even though we run with the same carrier in similarly-equipped trucks, variables among teams vastly differ. It may well be that a strategy that is totally wrong for one team would be totally right for another.
The important thing is to have a strategy. Know ahead of time why you are taking a load to the Northwest. Once you are back east, back home or back to wherever you want to be, take a good look at that Northwest turn; what you did, why you did it and how it worked. Use that information to refine your load acceptance and deadhead strategy.