Moovin' YOUR Cheese!

JohnMueller

Moderator
Staff member
Motor Carrier Executive
Safety & Compliance
Carrier Management
This has been a very flat year for the trucking industry, especially expediting. I've noticed many posts in many of the forums, discussing the lack of freight, why companies are adding more vehicles, and the need for carriers to find more loads for trucks.

Like any other industry, we are experiencing ups and downs. Just like any other thing in life that we want, desire or seek, such as success (Cheese, as refered to by a famous author), you may need to venture outside your "comfort zone" to obtain that thing it is you want.

Surely, there must be some expediters who have had a decent year financially. I am curious what you "successful" expediters have done to ensure that you got your "cheese"?

Folks interested in entering our industry would be interested in your responses.

Tell us what you have done different this year that you would not have done in years past.

Thanks for any input!

:) :) :) :)

HotFr8Recruiter
 

riverrat2000

Seasoned Expediter
>Judging from the slow response, or the lack of it, no one
>wants to let go of any secrets. Being new I was hoping to
>hear some do`s and don`ts. Is all the trucking industry slow
>now from the down ward trend in the economy?
>Thanks,
>Smitty
Smitty, it really isn't a secret even the people that "say" they are having a great year have to be doing what I am which is waiting to see what is going to happen. Expediting is going thru some fundamental changes, a lot of private talks with people in the industry having us wonder if they are growing pains or the last gasp of a dying part of the industry!
Most companies in expediting have finally realized that there is a problem and are taking steps to do something about it but they let a lot of the good of expediting slip away.
Personally I think that the new year will settle things down mainly because there are a lot of people that will not survive tax time,others that have delayed maintenance issues for the past year will no longer be able to do so, and several other reasons.
this business used to be about working together company and O/o to find, develop,and keep a valued customer happy, and corporate greed and the need to please the stockholders and not the customers are leading down this bumpy path just one example of many is the fact that the expediting companies have very few loyal customers anymore mainly because the customer calls and needs a hot load taken care of and instead of working with a truck that is with them and that they trust a lot of loads now get put on bid boards and outsourced so the company that booked the load can make a few cents a mile extra, there is a great old saying about being penny wise and pound foolish.
Don't forget that there are a lot of ltl carriers out there that say that they are expedite carriers also the freight always comes back to us because they cannot offer the kind of service we do but it always comes back cheaper.
There are big changes coming in the industry for better or worse well we are on uncharted territory.
one last thought the whole trucking industry has forgotten that it is the person holding the wheel and doing the job that makes the money and has abused the professional driver for years and now from reading what has been going on lately I think that kind of abuse is going to come back and bite big business in the A**,time will tell.
 

smitty555

Seasoned Expediter
Judging from the slow response, or the lack of it, no one wants to let go of any secrets. Being new I was hoping to hear some do`s and don`ts. Is all the trucking industry slow now from the down ward trend in the economy?
Thanks,
Smitty
 

mrgoodtude

Not a Member
Don't despair...
Short answer is to apply the Smith system ideology or at least the leave yourself an out part so that you don't go crazy...
Alot of naysayers and negative speculation going on?
Sure but that is nothing new after all time behind the windshield of a parked vehicle is an expediters biggest foe.
No one knows what the economy is going to do to/for expedite, lower inventories can increase the need for just in time freight and or cause the shippers to seriously evaluate the roll expedite plays as a cost prohibitive solution (Dylan moment there sorry).
Ain't got as much cheese as I am accustomed to but still making the bills so we press on albeit we stay in the truck more and rent cars less.
Guess my real cheese is I have had a great roll and if it ended tomorrow we have made the best of it....
Of course we resisted the temptation to by our own truck over the last 3 years and I am sure that has a lot to do with it.
 

ATeam

Senior Member
Retired Expediter
>Surely, there must be some expediters who have had a decent
>year financially.

Diane and I are among them. Half way through 2007, we saw that the ambitious financial goal we set for the year would likely be met, so we bumped it up a bit. By November 30, we met the new full-year goal and decided at that point to take December off.

We hate debt. In 2007, we poured a bunch of money into accelerated truck payments. Before the snow melts in 2008, we will own the truck free and clear, and be back to living debt-free lives.

>I am curious what you "successful"
>expediters have done to ensure that you got your "cheese"?

I have read the book "Who Moved My Cheese" and know of what you speak. Our methods for getting our cheese are already familiar to regular readers of the Open Forum. In a nutshell, we (1) set specific financial goals, (2) were highly motivated (as in money motivated) to achieve them, and (3) identified and eliminated from our lives the thoughts, people and things that got in the way of achieving said goals.

Some of those "outside of the box" items included changing our minds about night and day. When we entered the business, we believed that the day was for working and the night was for sleeping. Now we believe in working when the work is available, night or day. We used to believe that home was a house filled with posessions located at a fixed address. Now we maintain a mostly property-free lifestyle (except the truck, of course), and belive that the truck is our home and the nation is our back yard. It is a belief that frees us to be more productive than our old belief about home allowed us to be.

Other "outside of the box" thinking included rejecting the conventional wisdom, frequently heard in the industry, that the more general your truck can be, the more opportunities you will have. Conventional wisdom held that we should buy a generic truck that can be put to good use by numerous carriers. Instead, we bought a highly specialized truck that was designed specifically for one carrier, and one market served by that carrier (FedEx Custom Critical White Glove Services, reefer-equipped).

It was a wise choice. At the end of this slow-freight year, there is a waiting list of people wanting to get into White Glove work. (Newbies reading this should be careful to note that there is more to getting into White Glove than building a WG truck. Don't commit to a WG career track without fully researching it first.)

The hero mice in the "Who Moved My Cheese" book owed much of their success to the fact that they didn't know any better than to scurry about day after day searching for the cheese. Because they scurried (instead of forming opinions about what they were entitled to or how aweful it was that the cheese was not where it used to be), they stumbled onto techniques that worked more often than others that did not scurry. In other words, they found the cheese when others did not.

Our personal inclination to scurry is powered by our desire for money. While we have several personal and lifestyle goals as expediters, we are first and foremost money motivated. We are in this business for the money. We are motivated by money. As expediters, the money is our cheese and we scurry after it every day (at least until we reach the money goals we set). If money was not found in expediting, we would find other career fields in which to scurry.

Allow me to add that we are not motivated by money as an end in itself. We want money not for the money, but for the things money can provide, like financial freedom. The desire to be financially secure runs strong in us. The sooner we are wealthy enough to not have to work, the better. That is why we scurry. That is why we are focused on the money.

That does not mean we will stop working when we have enough money to do so, but until we reach that point, financial freedom will continue to be a burning desire that motivates us to scurry.

>Folks interested in entering our industry would be
>interested in your responses.

I think so too. So my response is offered here. I hope others also share.

>Tell us what you have done different this year that you
>would not have done in years past.

In 2007, we were owner-operators for the full year. That is new. From August, 2003 to June 2006, we drove fleet owner trucks. Buying our own truck was a wise choice. Money that used to pay for fleet owner trucks now pays for our truck. The profits fleet owners used to make off the 40% of the gross they kept now go to us. While there are well documented benefits to starting out in a fleet owner's truck, as we did, the value of those benefits diminish as you learn the business and build your business skills. We were more than ready to become owner-operators when we did.

Looking ahead, and having found our cheese, we plan to operate the same in 2008 as we did in 2007. It does not matter if the 2008 cheese will be found in the same place or be moved. We expect to succeed; not because we are smart, not because we are entitled, not because the economy will be strong or weak, but because we know what we want and are willing to scurry after it.
 

greg334

Veteran Expediter
OMG Please shoot me now

Who moved my cheese is a nightmare for many of us at the big Pharma company and it is a money maker for Dr. Johnson. We had our meeting(s) with Dr. Johnson, who has been selling this type of ‘soft sell’ change management/change acceptance philosophy and who has been sold to us as the most important business author of all times which many of use thought that Dale Carnegie was who actually seemed to help us more than any other author.

The book is good for those who don’t understand what life or business is all about – things are not static in life, hence things change. For others, like me, who have worked in environments that were always in flux, the book is a rehash of things we already know and did a soft sell of reality.

At the company I worked at, in two years we dealt with who moved my cheese stuff first, and then we had something to do with dogs, and then had fish (Fish! Philosophy and the Fish! Culture) and then had the sing along’s and then blues song writing and then back to the who moved my cheese mess again with individual consultation with Johnson’s staff and then someone handed out “who cares about cheese, someone killed the mice†and we just forgot the entire thing and worked as we always did.

The lingering effects of who moved my cheese movement was the cheese we got every six months, I got Pouligny St Pierre (bad tasting goat cheese)then I got Bleu du Vercors (expensive blue cheese) and then after that cheddar cheese from England. I also got Fish cards for all the projects I worked on, the more you got the bigger the prize you got at the end of the year.

I may seem to be more pessimistic than most about this business, but I will repeat here what I said before;

Most can’t control the situation when they are contracted to some companies. THIS means that the companies will not allow latitude to make money, like book their own loads to move to a better spot.

Outside of accepting and rejecting a load offers, outside of determining where to sit to positioning one’s self to try to be in the best place to leverage the opportunity, outside of being lucky (right place/right time) there is little one can actually do.

Many can’t be sales people, many more don’t understand that the person on the docks is not the person who makes the decision and further many can’t take the time to research the customer to find the right person to even say thanks for using us.

Many companies do the ‘the contractor is a child’ act and treat the contractor as one who is not to do anything accept be a wheel holder – they are not to even be business people.

On the other hand a few are treated special by companies and these people don’t understand the struggle others go through and don’t understand how people can fail. To them, having a business plan, being a business person first, driver second and all that means that you will have success but the truth is you can have the best business plan, have the best business attitude and have the best customer service attitude but you still can be sitting in places like Indy, Chicago or any where else that has high freight traffic and still fail because they the company is dispatching around you because you don’t fit their ‘needs’ with your truck and or team.

Who moved my cheese is an everyday thing in this business; it is a philosophy that is created for a closed business environment where the people are not used to dealing with different situations under different conditions – something we do every day.

I would say read the book, it is all over on the used book markets, I seen it for a buck. Read it, understand that there are some good points in the book but don’t take it as the only thing out there that can teach you how to handle changes.

To me, one who has SIX boxes of this stuff sitting in the basement somewhere, it is a money maker for those ‘professionals’ who write things like this and who go on the ‘road’ promoting to companies and the captive audience they call employees – LIFE IS CHANGE.
 
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