I think we all agree - this truck isn't for everyone. The point is - it's an exceptional rig and above standard truck...for someone who wants all the extra tools and features. They'll pay for that luxury.
A fool may do so but not someone who is accurately tuned into the used truck marketplace.
Diane and I recently sold our truck and it was every bit the "luxury truck" as the one featured here. To set the price, we accepted our truck dealer's recommendation, listed it in the EO Classifieds, entertained two offers that were received and had the truck sold within a week of publicly listing it. Had we asked for a higher price because we believed people would love the truck they way we loved it, that truck would likely still be sitting on the lot.
It has been said that a sucker is born every minute. With that in mind, we considered putting our well-maintained luxury truck on a highly-visible lot in Indiana where lots of expediters pass through so that one of those suckers would see and fall in love with the truck and pay an above-market price. We chose to sell the truck at the market price instead because we wanted to be done with the sale and focus entirely on our new business. Had we chosen the other route, we would not have been looking for a buyer, we would have been waiting for the fool.
Fools are out there and the Caffee's may indeed get their price. If they have the time and inclination to wait for the right person to come along, the strategy is not unreasonable. They can always sell the truck for a lower price later. If you have the time, why not wait for the fool to come along who is ready to be parted with his money?
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