Salt Lake took a different approach to its Olympic Games legacy, striving to position itself after the 2002 Olympic and Paralympic Winter Games as more of an all-round sports centre than a centre focused on winter sports. The city’s hosting experience might well have been a disaster. An IOC bribery scandal in the planning stages led to a crisis in confidence in Organizing Committee managers, then a budget trimming by their replacements. Six months before the Games were to begin, terrorist attacks on U.S. soil threw Americans, and the world in general, into turmoil. People around the globe were afraid to fly and were leery of large gatherings in the United States, Americans were emotionally upset, and for many, the notion of attending the Salt Lake Olympic Winter Games became much less appealing.
Rather than give in to naysayers who suggested the event should be cancelled, Salt Lake Olympic Committee (SLOC) CEO Mitt Romney and his committee forged ahead.
The Salt Lake Olympic Winter Games ultimately attracted sell-out crowds and posted a $100-million profit...
After the Salt Lake 2002 Olympic and Paralympic Winter Games, the Utah Sports
Commission (USC), an umbrella sports organization that contracts with the Utah
government to encourage sports development in the state, decided to focus not on promoting winter sports events specifically but on promoting sports events in general.
Since 2002, USC has attracted almost 200 sports events to the area; 75 percent of them have featured non-winter sports. The combination of Salt Lake’s Olympic Games past and its residents’ keen interest in sports in general has drawn major sports manufacturing companies, and their relatively affluent employees, to the region.
http://torc.linkbc.ca/torc/downs1/LegaciesOfTheGames_ExecutiveSummary.pdf