Jeff really has hit on a sore spot with us. We are not White Glove but we always where our [font color="purple"] FEDEX [/font][font color="blue"]Custom Critical[/font] uniform to pickup or deliver a load. We feel the amount of respect we receive when we walk into a shipper is worth the effort. We try to keep our truck looking nice also which reflects back on our company. The cost of the freight or what you are being paid does not enter the equation at all. We feel you need to treat all customers and freight as if you are picking up a million dollar product and you are being paid a million dollars. We take pride in our job and I believe it shows. Good article Jeff.