Dispatching is HARD!!!
Doing that and bidding the "right rate" on loads is brutal.
I sympathize with every dispatcher
Bidding low enough to get the load and high enough to make money on the load is virtually impossible these days. I feel that a lot of the awarded loads out there are truly just to keep trucks moving.
3PLs and air freight, along with other factors, have killed rates recently. Couple that with trucks that are willing to bid $.75 on every single load, and it spells disaster. This is a free market economy, and eventually the correction will happen. Problem is, it will take a lot of good people down in the process.
Holding out for the extra seven cents per mile is virtually impossible to do and keep rolling these days on a regular clip. Rolling and profiting don't have to be independent of each other. Profiting a lot and rolling a lot may be more independent than in prior years.
All this is just my opinion and my two cents. Take it or leave it. I've seen a lot of good people do the right thing and still fail. Some of their own hand and some of the market's. It is truly survival of the fittest some days and that day is now.