While it may sound strange to those who participate daily in the Open Forum and others who read EO on a regular basis, I'd be willing to bet that the majority of expediters on the road today have never heard of EO or if they have, rarely visit the site.
I base that on the experience we have talking to expediters on the road. Our new truck has a larger-than-normal sleeper and eye-catching graphics. While every expediter gets approached on the road by others with questions about their rigs or expediting itself, we get more than our share. Most days, three to five people people ask about our truck and work. That's about 100 a month or 1,200 a year.
Some of those folks are shippers and consignees who would have no reason to visit EO. Others are curious for the moment but have no reason to further seek out expediting information. But many are expediters or expediter wannabees, almost all of whom say they have never heard of EO. While we fix that on the spot by handing out a copy of Expedite NOW and "Introduction to Expediting" it is hard to grasp the fact that many expediters on the road and other people considering the expediting opportunity don't know about EO. Yet that's what the ones we talk to tell us.
An easy way to promote EO is to pick up extra copies of Expedite NOW when you see them on the free magazine racks at truck stops. When people approach you, give them a copy.
When someone asks you about expediting, you can do them a big favor by directing them to EO; THE information hub of the expediting industry.
I base that on the experience we have talking to expediters on the road. Our new truck has a larger-than-normal sleeper and eye-catching graphics. While every expediter gets approached on the road by others with questions about their rigs or expediting itself, we get more than our share. Most days, three to five people people ask about our truck and work. That's about 100 a month or 1,200 a year.
Some of those folks are shippers and consignees who would have no reason to visit EO. Others are curious for the moment but have no reason to further seek out expediting information. But many are expediters or expediter wannabees, almost all of whom say they have never heard of EO. While we fix that on the spot by handing out a copy of Expedite NOW and "Introduction to Expediting" it is hard to grasp the fact that many expediters on the road and other people considering the expediting opportunity don't know about EO. Yet that's what the ones we talk to tell us.
An easy way to promote EO is to pick up extra copies of Expedite NOW when you see them on the free magazine racks at truck stops. When people approach you, give them a copy.
When someone asks you about expediting, you can do them a big favor by directing them to EO; THE information hub of the expediting industry.
