The time has come for forced dispatch. Too many loads are not being covered. Reasons may include pay too low meaning not enough profit in the load, unfavorable location even though it previously may have been a good location, and other reasons. Bottom line, the business, aka O/O, isn't going to make enough profit to cover the load. Now, that would have been fine in time gone by but now it is not. We know this because Walgreen's is being vilified, along with other businesses, for not observing their own forced dispatch. They have the audacity to decide to pass when the profit is too low or the location is undesirable. So, in the spirit of consistency, it's time for at least some people to go on forced dispatch so their actions match their words toward businesses.