A good place to start is to ask yourself, what would YOU or YOUR FIANCE' expect from a fleet owner if you were to drive for them. Then - do you offer a similar program or benefit?
Then tell that in your ad as a driver, not a salesman. Since your starting out as a small fleet you are going to want to work hand-in-hand with the person in your truck(s).
We've also considered a managed truck . . .the people we used to lease from could manage a truck for you, secure drivers, take care of maintenance and everything and then split the profits at the end of the month.
That's all on a individual, negotiated and approved partnership. But it sure takes the headache out of 3am phone calls from your driver about a headlight being out or something.
If you'd like the name of the company send me a PM and I'll get it to you.
Good Luck!
The Gibster